I have a handful of friends and professional acquaintances who do the self-employed gig (Darren, Don, Kam, etc.). Sidestepping the Man (who the rest of us work for), they thumb their noses at the rest of us. Sometimes they can only do it for a while, sometimes they make it last. But whatever the duration, it takes guts. I suppose writers dream of being able to do this, too. We look to those who can (Stephen King, R.A. Salvatore) who can survive on writing alone and begrudge and admire them.
Josh Wentz——the unreticent founder of Sidedown (and now Sidedown LLC)——detaches from the great collective and makes the searing transition into greater independence today. And anyone who visits my website now and again sees mention of this Sidedown business. What's up with that name? He describes it thusly:
"I guess it's just about the way I think——It's random, it's eccentric, and it's probably only amusing to me. The name stuck, and a few months ago, over five years after buying that dumb domain name, I registered Sidedown LLC. I can't imagine my business being called anything else."
"The primary goal for the next month of Sidedown is to solidify its existence as an understandable entity in the public eye."
So get to it, man!